Top 6 reasons why you should consider having a video:

1. The Sight, Sound, Color and Excitement of Video impacts RECALL. People remember only 10% of what they read, but recall more that 50% of what they see and hear!
    

2. Video helps boost SEO- the search engines now put a big emphasis on well optimized videos (Forrester says they are 50x more likely to be on page one of Google) 
    

3. The price of an online marketing video is the same or less as a local TV commercial, only you don’t have to buy the airtime! And it is longer- so you have an opportunity to tell more about your business. More for your money! 
    

4. TV is a passive medium, but with the internet they are actually looking for you. And if you do advertise on TV, the first thing they will do is look up your website online. 
   
   •    You do not want to re-purpose your TV commercial on your site for that reason, and because the online approach is like visiting your home or office-you want your website video approach to be warm and connective. 
   
   •    They are there to learn more about your business. And they don’t want to just read about it!
    

5. The video is an investment that has multiple usages. It can be used for your website, for your social media, in email links to potential clients and on other popular websites- making this an invaluable online marketing tool. 
   
   •    Unlike other local production companies- WSI productions includes putting your videos in streaming video players (that don’t use bandwidth on your site) and can be optimised with key words, descriptions etc.
   
   •    Plus we distribute them on popular video sites for you to further boost your online presence for a comprehensive overall solution or simply create you own YouTube Channel with your own branding.
    

6. Why would you want to make your own video?- Just like you would not drill your own teeth, you'd go to a dentist- the same is true with producing videos- you want them to be done professionally. 
   
   •    This is your online branding and image. Just like if you went to a company’s website and it had misspelled words, it would reflect poorly on the business- the same is true if you have bad lighting, sound, or composition. 
   
   •    And what most people don’t know, is the real work is in the editing. That is where choosing the right selects, the timing, the music etc. makes a big difference. This is your online image- so you want it to be dynamic!