This fantastic Proprietary Tool is used in a number of ways, and when used as a stand alone service costs circa £500 per website, because it's analysis and output (in the form of an actionable task and activity list) is just so valuable to business owners and web developers alike.
However, when a business or organisation engages us as part of a Strategic Planning Consultation (and/or Social Media Planning Workshop) then this valuable report is included as part of the initial research and benchmarking phases. It can be used to:
- Review the 'quality' score of a website, before and after major updates
- Benchmark your web marketing and online exposure over time
- Benchmark you against your top 3 (or more) competitors
- Track your improvement over time (against those competitors)
- Use it to measure against some Marcomms critical benchmarks (e.g. Search Engine Optimisation components, Social Media Marketing components etc)
For some example extracts from the WSI Webscan report scroll on down the page. For further information or to arrange your WSI Webscan report today,contact us now
At a glance, you can see how well your website is doing overall - what you need to improve, what you're already doing well. In this example, the website has a lot of problems that aren't obvious.
We can create a dashboard and show you how well your website stacks up against your competitors. So you can track over time that the improvement that your web developers (and marketing team) are making are delivering against the competition, and also keep an eye on the investment and progress your competition are making (this is all part of good reputational management).
The comparison view allows you to compare detailed results for two websites, or even for the same website at two different times. If you have several websites, you can compare one site against another.
This example test looks at how visually engaging each webpage is, and even highlights the best and worst pages for you. Ideal for finding issues in new websites you don't have time to fully explore.
This example test looks at how people on Twitter are talking about this website, and how the official Twitter account for this website is being used.
As you can see from the left hand side there are a full range of comprehensive tests, with the detail below each leaving with you as the business owner or marketing director with all the information you need to assess and take action. You can even use the recommendations as a simple task and activity list to direct the work of your web development team, whether that be internal or external to your organisation. Contact us today to arrange yours.