Mobile Marketing Solutions Keep You Connected
A potential customer waiting in line at the grocery store is no longer the same as the one surfing the Internet from the office, and both are different than the customer fiddling with their tablet while watching TV on the couch. In fact, those descriptions might actually be the same potential customer at various stages of their buying cycle. Purchases made from mobile devices have been sharply rising as a percentage of ecommerce in the last 3 years. Time spent browsing the internet and consuming media on mobile devices is consistently rising year on year and taking market share from the PC.
Whatever your target demographic is the chances are there are now a good portion of them doing their research on a Tablet or Smartphone.
The Many Faces Of Mobile Customers
In 2015, consumers do everything on the move, which means your business is missing out on a huge opportunity if you’re not trying to figure out how to reach your customers no matter where they are or what they’re doing. Reaching your customers is only step one, though. Step two is creating mobile marketing solutions for every kind of mobile customer you expect to have.
People are going to react differently in certain situations, depending on what device they’re using and where they are, so it’s important to build your mobile marketing solutions around a separately targeted audience. The Office Surfer, Multi-Tasking Shopper and Couch Potato personas could all be the same person, but they should be treated as different people for the purposes of mobile marketing.
Whether it’s QR codes, SMS alerts, location based offers or enhanced PPC campaigns, ensuring that your business’s mobile marketing solutions are as active and on the move as your potential customers is a vital component of your overall digital marketing strategy.
If you'd like to find out more about Mobile Marketing we have a dedicated section of our blog here.