The festive season brings with it an inevitable flurry of last-minute marketing and promotional activity. For most businesses, Christmas is a once-yearly opportunity to capitalise on the nation's willingness to spend, spend, spend. Last December internet shoppers spent £5.46bn, according to the IMRG Capgemini e-Retail Sales Index (www.imrg.org), up 17% on the previous year. Sales in November also rose by 3.8%.
With Christmas looming – and with the opportunity to profit from an increasingly large proportion of festive sales – there has never been a better time to hone your web marketing strategy. In this article we'll look at 4 simple ways you can make the most of the Christmas rush.
Sophisticated Web Marketing Methods for the Christmas Season
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Much like social media for the business-minded person, Linked In has rapidly grown over the last few years to represent the platform of choice for serious networkers the world over. With over 75 million members in over 200 countries, for many small and large businesses alike the question has become not so much "do I need to join?", but more "can I afford not to?".
In the first part of this two-part article we examined the origins of Linked In, how it compares to other social media platforms such as Facebook and what the future might hold. In this article we'll take a look at some useful tips for getting the most out of your Linked In experience.
Using Linked In to Improve Your Network
In this age of digital marketing, it's all too easy to spend your time chasing the latest social media fad or hot tip. Even the most seasoned internet marketers occasionally lose sight of the basics from time to time – those foundations upon which the internet marketing industry was built, and without which wouldn't exist.
If things aren't working for you, or you feel your website has lost its way, then read on. In this two-part article, we're going to go back to basics and look at some simple ways in which you can harness the power of a simple web strategy.
Creating a Winning Website
This article isn't aimed at those of you under the mistaken belief that social media – in this instance Twitter – exists simply for short-term gain. Just as real-life business relationships require an investment of time and effort, the same ultimately applies to the digital medium. Whilst there are short-term results to be had, these should form the basis of a long-term commitment to engagement with your audience.
Whether you're focusing on lead-generation, industry insight or media exposure - this article highlights some key tips for leveraging two-way communication between you and your audience.
Improving Business Over Twitter
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