With the Christmas season well under way, finding ways to effectively market to existing and new customers is essential. Whilst some have dismissed email marketing as a cheap and ineffective marketing strategy, the reality is that an email marketing campaign can serve as a very productive strategy when implemented correctly.

After all, every person on your mailing list has expressed an interest in receiving information from your company, so it makes perfect sense to take advantage of the opportunity to build and maintain relationships with new and existing customers. By keeping the following 5 tips in mind, you can effectively boost your Christmas sales with the help of a well executed email campaign.

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The Google+ social networking platform has now become available to businesses in the form of Google+ Pages, bringing with it many new opportunities for businesses of all sizes. Whilst the benefits of social networking are self-evident, some of the features you will find with Google+ Pages can be particularly beneficial to businesses.

As you might expect, Google+ Pages incorporates much of the functionality as Google+, such as being able to add people to circles (with permission), edit profile information, share content in a number of different formats and create Hang Outs. Here's a look at how Google+ Pages can benefit your business.

So how can you get video marketing working for you? The following points will help you to successfully implement video into your marketing mix.

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Whilst some marketers may think QR codes are nothing more than a passing fad, the truth is that a properly used and displayed QR code can help a business gather important data while also increasing sales and customer engagement.

The trick to enjoying these benefits involves putting together a good marketing campaign that uses QR codes effectively and keeps the customer coming back time and time again. To get the most out of a marketing campaign using QR codes, be sure to keep these five tips in mind.

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