It's that time of year again – the goose is getting fat and the shrewd internet marketers are busy putting finishing touches to this season's killer email campaign. For many businesses, Christmas is a superb opportunity to capitalise on the nation's willingness to splash out on family and friends.
Experts predict that approximately £6.4 billion will be spent online during December 2010, an increase on the £5.5 billion spent in December last year, according to IMRG and Capgemini. In this article, we'll take a look at how you can ensure you get a slice of the pie this Christmas.
Email Marketing Ideas to Boost Christmas Sales
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In this age of digital marketing, it's all too easy to spend your time chasing the latest social media fad or hot tip. Even the most seasoned internet marketers occasionally lose sight of the basics from time to time – foundations upon which the internet marketing industry was built, and without which wouldn't exist.
In the first part of this article, we looked at some basics such as your web address, meta tags (the part of your web page that search engines use in their results) and getting your message right. In part two we'll continue to look at some of the key concepts behind a successful web strategy.
Ensuring an Excellent User Experience
The meteoric rise of social networking as an internet marketing platform has, to an extent, lead to a marginalisation of more traditional online marketing techniques such as Search Engine Optimisation (SEO) methods. Whilst there's little doubting social media's potential as a powerful marketing tool, be not fooled, SEO remains as relevant as it ever was, perhaps more so.
One thing is clear however, in the world of online marketing one must adapt to survive. This doesn't mean abandoning key fundamentals though such as attracting traffic using great content. If you're considering going back to basics and developing an effective search marketing approach, then read on.
Is SEO Dead?
There's a new social media platform contender in town, eagerly snapping at the heels of the big boys. Not that Facebook and Twitter have too much to worry about at this stage. Well, maybe Twitter a little bit. Last month technology website mashable.com reported that new social media platform Foursquare was approaching its 4 millionth member – certainly not a number to be sniffed at.
So, what is Foursquare? Well, according to their website, it's a place to "Check-in, find your friends, unlock your city" or, more explicitly "Foursquare on your phone gives you and your friends new ways of exploring your city. Earn points and unlock badges for discovering new things".
Discovering Foursquare
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