While many people still may not value Twitter, its adoption by some mainstream media (TV shows giving out their Twitter address during their programming for example) is helping to fuel its impressive growth.

The Twitter micro blogging platform enables real-time sharing of information, the gathering of market intelligence and an opportunity for building stronger customer relationships; all in 140 characters or less.

Like Facebook and YouTube, there is no cost associated with using Twitter for business, which makes it an attractive proposition for marketers wishing to engage their audience in new and innovative ways. It comes with a warning though, joining the conversation without adhering to some online social etiquette can do more harm than good.

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Your website marketing activities are geared to getting a qualified audience to your product pages, where typically the action you want to persuade a shopper to make is to click the 'Add to Basket' button. As such, your product pages are key to successfully converting visitors into customers.

In the first of this two part article we touched on the following ways to improve your product pages:

1. Make the most of your copy
2. Clearly present product options
3. Use great looking product images
4. Allow shoppers to zoom in on product pictures
5. Improve presentation using models
6. Keep the purchase process clear and simple
7. Cross sell by promoting related items

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You never get a second chance to make a first impression, so when it comes to your website, hiring the right web developer is one of the most important decisions you will make.

A good web developer will not only deliver the mechanics of building a usable website but also help increase your business's chances of being successful online, identifying real opportunities to find new customers, improve your service to existing customers, reduce your costs and improve communications with customers and staff.

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