Whether shopping online or on the high street, people don't base buying decisions on price alone. Understanding what drives decisions during key aspects of the sales process is, quite literally, the holy grail of internet marketing.

One of the most important factors for shoppers, which for many will come before seeking out the best deal, is an outstanding buying experience. Taking care of and valuing your customers is a sure fire way to build loyal shoppers, ready to recommend your store to friends and family.

In this article, we'll take a brief look at some indispensable tips for delivering an online sales process that will not only streamline the purchase, but will also provide a great user experience.

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Earlier this year social media giant Facebook announced a series of changes to their Pages (the Facebook profile for businesses). The move is designed to introduce consistency across all aspects of the Facebook user experience, and in Facebook's own words "help you manage communication, express yourself, and increase engagement".

In this article we'll take a look at what to expect and what these changes might mean for the average admin user. Please note however, that this article is not intended as a comprehensive guide to the new updates, but rather to highlight the most significant changes.

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Often ignored by the novice internet marketer, website analytics have a key role to play in any successful marketing strategy. Careful analysis of even the most rudimentary statistics will often highlight areas for improvement that can make or break the average campaign.

In this article we'll take a look at some simple steps to ensure you're getting some sort of tangible return on your marketing efforts, and why using analytics might not be such a scary proposition after all...

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