As the web usage grows so the focus becomes more local. If your services are limited geographically, you need to pay attention to local search marketing opportunities. A number of networking sites like Foursquare and services such as Google Places exist to help connect local web traffic with businesses in their area.

If a search marketer offers the earth, be very wary, achieving top search result places should not be guaranteed. Instead, following genuine tried and tested techniques in identifying your business as local and relevant to searches will always be the best approach.

This article reviews a five step plan using some of the best practice techniques that will enable your business to win new customers locally.

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As internet technologies advance and bandwidth speeds are boosted, online shoppers' expectations naturally increase. While this trend may be unstoppable, the golden rule 'content is king' (long live the king by the way) is still true, the consumption of that content however, is becoming steadily more sophisticated.

Text and images have a key role to play in getting your message across. Well crafted copy and good use of product pictures will always entice sales – but with video having an increasingly significant impact on internet activity, websites limited to static content may soon be in danger of being left behind.

Video integration is steadily being embraced as a solution for quickly and efficiently presenting sales and marketing messages. The use of videos has several advantages over conventional static websites.

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Tumblr.com is a new method of blogging similar to the likes of Twitter and WordPress. In fact, you could say it takes the best features from each and combines them by providing an attractive display, simply organised content and user friendly publishing tools.

While Tumblr does share similarities with other blogging platforms, it has many differences that set it apart from the 'social media crowd'. A tumblr blog, or 'tumblelog' uses short and minimalistic posts such as images or links to convey messages and thoughts in favour of the more conventional long winded editorial posts on other sites. Due to this approach, tumblr is widely known as a microblogger.

With its ease of use and extensive customisation options, many businesses have turned their sights to Tumblr as a way to promote their products and services. Tumblr provides businesses, large and small, a way to publish to and engage with their current audience.

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