Landing pages have long been the primary tool of the web-savvy marketer. Whether the visitor has arrived there through an advertisement, offer or search-engine link, your landing page is your first and best chance at making that conversion.

The following article is by no means a comprehensive guide to success, however it does provide some tried-and-tested techniques. Feel free to use them either as a starting point or, if your current landing pages aren't performing to expectation, as part of a strategy review.

read more >>
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

With over 600 million users, Facebook represents the single most connected platform on the internet. For internet marketers, this means it is also the most potentially valuable resource available for connecting with consumers. The first step is to create a business page on the site itself – think of this as a 'blog' like summary of your main website.

As with any platform however, the rules of internet marketing still apply, the most important of which is to formulate a basic strategy with which to move forward. Jumping in with both feet may result in short term gains initially, however long term success can only be attributed to some form of battle plan. With this in mind, let's take a look at some tips on getting it right, first time.

read more >>
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Thanks mainly to the meteoric rise of Youtube, online video is now the single most powerful medium for just about anyone looking to make an impact on the web – whether you're hoping to be discovered as the 'next big thing' or are looking to make a splash with the next viral sensation. To understand the unprecedented impact of Youtube, consider the following statistics:

• Youtube exceeds 2 billion views per day, which is nearly double the prime-time audience of all 3 major U.S. networks
• 24hrs of video are uploaded each minute
• The average person spends 15 minutes a day on Youtube
• 70% of traffic comes from outside of the U.S. (Source: website-monitoring.com)

read more >>
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -