Blogging has long evolved from just being an ideal platform for enthusiasts and budding writers to share their thoughts and opinions. Incorporating a blog into your company website makes a great addition to your online marketing arsenal – give you an opportunity to communicate with your customers in a more informal, interactive way.

In fact, when you consider the following benefits to running a well executed business blog, you might wonder why you haven't started earlier. The advantages of publishing a blog for your business include:

• Helping to gain more web traffic from the search engines
• Enable you to correspond effectively with existing customers
• Serve as a hub for your social media activities
• Provide an opportunity for you to establish yourself as an expert
• Put a human face to your business
• Convey your enthusiasm for what you do
• Create a Dialogue with Your Customers

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You may have already seen QR codes in use, a little square containing what seems to be a combination of dots and lines within it. Or to give it a more technical explanation, two-dimensional (2D) matrix barcodes that can hold thousands of alphanumeric characters of information. QR Codes are different from standard barcodes as they can store more data, including geo coordinates, text, and URL links.

QR codes are read by smart phones (using a QR code reader) which can then link directly to the digital content being shared within the code. This could mean activating email, instant messenger or connect to the web to interact with a website for example.

The use of QR codes is slowly becoming more wide spread as businesses begin to appreciate its potential – and consumers understand what they are and how to use them.

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Until Facebook came along, Google was the undisputed online leader. However, this started to change somewhat with the explosive popularity of Facebook. Sparking a debate regarding which is more influential, Facebook or Google?

Google, not content to simply remain a search engine continually look to diversify their product offering. From a large selection of online office tools – including what is now one of the most popular email programs – to mobile phone operating systems, Google are keen to spread their 'cyber net' wide in order to maintain a very healthy web presence.

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