Link building, or 'link baiting' is really about one thing – creating quality content. Quality content in turn attracts non-directed traffic and is more likely to encourage external links. Acquiring genuine inbound links to your website has a direct impact on Search Engine Optimisation (SEO).
However, with the introduction of social media being added to the mix, the landscape has inevitably shifted once more. Whilst some may prefer to stick to more 'traditional' methods, as any good digital marketer will tell you, one must adapt to succeed.
In this two part article we'll take a look at some simple techniques for building inbound links using social media platforms such as Twitter and Facebook.
Social Media – Are You In?
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In this age of affordable web design and local business directories, getting online is no longer an issue for even the smallest of businesses. Being seen, however, is an entirely different ball game. By virtue of the fact that every man (or woman) and their dog are now able to establish at least a basic web presence with ease - for those businesses dependent on local trade staying ahead of the pack has never been more important.
In this guide we'll outline some key tips for staying on top of the pile – from social networking to business directories and a few pointers in between.
Getting Local Search Working For You
The last ten years have seen the internet flourish, expanding exponentially with the growth in business websites and personalised blog-centric content. Previously the domain of web designers with programming expertise, it's never been easier to create and manage your own content online.
The growth in popularity has brought with it a flood of CMS (content management system) platforms onto the market. For newcomers the choice can literally be overwhelming. In this article, we'll take a look at some of the key features to look out for when choosing your content management system.
Managing Your Web Content With Ease
Alongside Facebook and Digg, Twitter has become the digital marketer's platform of choice when it comes to reaching an increasingly content-hungry audience. In its simplest terms – recycling (or retweeting as it is now known) your Twitter content is a cost efficient and incredibly powerful way of pushing your content to a wider audience.
Twitter is presently free to use and is fast becoming an essential part of many businesses' communications strategy.
Using Twitter to Spread the Word
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