Whether it's putting together a Marcomms Plan, or working out what's the best strategy to enter a new market or grow your market share then often a vital place to start is with some in depth Competitor Analysis.
WSI not only has some unique proprietary tools to help you get a clear view of what your competitors are doing right now, and what approach you might take to achieve your business goals but we can help you establish a comprehensive set of KPIs (Key Performance Indicators).
Why are KPIs important? Well, as you implement your strategy, it is important that not only do you benchmark your performance against your own business goals, but also have a clear view of your benchmarks against your key competition too. Most operate not in a 'static market place' but one that is changing fast, and your clients or customers will be constantly comparing and contrasting you and your brand against the competition.
A full competitor analysis package includes the high-level analysis of your site and up to 4 of your chosen competitors. Dozens of different aspects of the sites are measured and tracked, the data is compiled and analysed by our software and is then analysed by a member of the team. From this we draw a comprehensive set of recommendations, benchmarks and set actions. Just some of the aspects covered in the full Analysis;
- Site and Server Speed
- Cross-Platform Responsiveness
- Analytics Detection and Testing
- Back-end site analysis
- Keyword Research, Trend and Strategy Analysis
- Presence Audit
- Paid Search Audit
- High Level Social Media Audit
A full competitor analysis costs £995, this includes a face-to-face consultation to take you through the key findings and core recommendations. However, we realise that is quite a commitment, so in order to assess if a full competitor analysis is necessary we offer a 'Lite' review/scan for you first with no investment on your part necessary - in order to receive yours just complete the form opposite.