It is forecast that soon more than 50% of all internet traffic will be conducted via Mobile devices and yet less than 5% of all websites are optimised to be viewed via mobile devices.  But it’s not just about websites, searchers using mobile 3G devices are often looking for quite different functionality and may never even visit your website (for example simply using Google Places to find out what you do, where you are and what people think of you before hitting the “navigate to” or “call now” button!!)

Worse still, if you haven’t taken control of your Mobile Marketing Strategy, it’s your competition they’ll be finding and doing business with rather than you.
 
This workshop helps you work out if you actually need a Mobile Marketing Strategy at all, and if not you can stop losing sleep over it!  But if you do, and need to actively manage the risk of your competitors being better at it than you, or better still want to find out how to take advantage of the opportunity, then this is the workshop for you, as it will:

Give you an introduction to Mobile Marketing and Mobile Websites
Help work out if Mobile Marketing is for you including Mobile Advertising
Help understand how to measure Mobile Marketing (KPIs) e.g. Location based applications like Foursquare & Google Places
Look at how it fits into your marketing mix, including use of Mobile Apps
Help you choose the right opportunities, e.g. using tactics like M-Commerce & QR Codes

All attendees will be given copies of the day's presentation and a clear view of whether using mobile marketing is right for their business or not.  No is a valid outcome as you won't then lose any sleep over whether you're missing out compared to your competition - so that's a result.  

However, if the outcome is - "Yes I should be doing something!", you'll go away knowing where to start and if you need help, where you can get that help from.

Tea, coffee and biscuits are provided throughout the workshop and a light lunch provided at the end.