May 22, 2013 | Register |

Challenge: Take a supplier video and re-edit to provide an overview of PRV Engineering Ltd's services in an exciting way, and add to a new YouTube Channel

The client provided us with a video from their 5 Axis CNC Machine supplier which had their own licensed music on it. We had to re-edit, replacing with original licensed music, in order to avoid YouTube placing competitor adverts next to the video when played. We then added graphics throughout to demonstrate PRV's capabilities. Next we created a new YouTube Channel, compressed and uploaded the end result, with clear "calls to action". Whilst these actions help, for the very competitive term of "CNC Engineering", additional Syndication and/or Social Media Optimisation would be necessary to gain page one rankings over time.

View their website here: www.PRV-Engineering.co.uk
View their YouTube Channel here: www.YouTube.com/PRVengineering

Challenge: Provide an original video to promoted a clients Showroom in Bristol (new for 2010) and created a branded YouTube Channel

The client provided us with an existing group DVD which we were able to use for both music and voiceover. We then matched this with original footage we took of the Bristol showroom (inside and out) using a hand held HD camera. Once edited this together, with new transitions and the addition of graphics and "calls to actions", we were then able to embed the video into their new website. In addition,, we created a branded YouTube Channel which this, and future videos, can be promoted through. This helps both prospective customers see the benefits of visiting Natuzzi's showrooms and also has significant Search Engine Optimisation (SEO) and Social Media Optimisation (SMO) impact over time.

View their website here: www.NatuzziGroup.co.uk
View their YouTube Channel here: www.YouTube.com/NatuzziGroupUK

Challenge: Provide a number of customer testimonials from exhibitors to promote a Wedding Fayres business

One of CJ Wedding Fayres was a video company who had shot a long video at one of their wedding fayre events. They wanted us to, created a branded YouTube channel and then segment that long video into several shot individual testimonials that could be used both on their website and on their YouTube Channel. This would both help prospective exhibitors to see the benefits, and also have significant Search Engine Optimisation (SEO) and Social Media Optimisation (SMO) benefits too.

View their website here: www.CJWeddingFayres.co.uk
View their YouTube Channel here: www.youtube.com/ShevCompany

Challenge: Display in a video a complex product, it's functionality and application

Shev Company limited wanted to achieve the above. They supplied us with both the music to use and the video footage which they shot themselves using a hand held camcorder. We worked with them to develop the voice-over script and then worked to edit together considerable content. With a variety of tranisations and with the addition of on-screen graphics to emphasis the points being made in the supporting voice over produced a 5 minute video. This we then produced, compressed and embedded into their website. We also created a YouTube Channel for them and uploaded the video there to enhance both the Search Engine Optimisation of their website and the Social Media impact of direct traffic from Google Videos and YouTube itself.

View their website here: www.ShevCompany.co.uk
View their YouTube Channel here: www.youtube.com/ShevCompany

Recent Client Examples

To the left are three short recent client case studies which show how we work with clients to:

Build video testimonials
Portray complex products
Promote retail outlets
Use existing video footage
Add voiceovers
Create transitions
Add graphics to support
Create original video footage
Add music if desirable

All of this work, together with creating 'brand consistent' YouTube Channels, helps increase sales and attract new customers in many ways. By being persuasive. By delivering relevant prospective customers via the Search Engines (SEO) and direct traffic via YouTube (SMO).

Analytics - Consulting

Competitor Analysis

Customer Feedback

DIGITAL MEDIA MARKETING

Email Marketing

Exhibitions

Mobile Marketing

Packaged Marketing Solutions

PPC

Profit Growth

Reputation Management

SEO

SMO (SMM)

Video Production

Websites

Workshops

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