Natuzzi Group UK

Industry: Luxury Italian Furniture
URL: www.natuzzigroup.co.uk

Background

Natuzzigroup.co.uk have been a client since 2010 when they came to us for help with their existing website.
Early in 2012 they undertook a review and decided that their branding needed refreshing, and as a result their website needed an update.  In addition they wanted to keep up with developments and have a site that was mobile friendly and easy for potential clients to use.

As part of the review they also looked at ways that they could improve their online presence and help drive customers to their website and their stores in Cardiff and Bristol with the ultimate goal of increasing sales.  We discussed their options and got to the bottom of what they wanted to achieve and came up with social media plan, mobile website and website promotion tailored to their requirements.

Solution

The first priority was to complete the redesign of the full website and then get a user friendly mobile site up and running.

Once this was complete the social media strategy was brought into play.  The agreed social media accounts were set up with consistent branding across the board and a content plan and communication strategy agreed.
The social media accounts were set up to ensure effective cross pollination of posts, updates and videos resulting in regular content being posted across all social media.

Result

This social media plan is in its infancy but early indications are encouraging with increasing numbers of viewers on the YouTube channel and increasing traffic to the website as a result of social media posts.

What Does the Client Say

We are extremely pleased with the plan that WSI have put together for us and if I had to mark them on a scale of 1 to 5 for the work they've done, they'd definitely be a 5.  Having got phase 1 of our plans going we are now working with WSI to prepare the next phase and expand our business even further. 

For instance, the registration to see the brochure is working a treat and I can see that we will be filling our customer database up and hopefully have lots of leads and sales!! 

Many thanks to you and your team for all your efforts... am SO PLEASED with the end results...bravo!!

I'd be happy to recommend you to other businesses looking to expand and get a good return on their marketing investment.

(Robert & Liz Mynett)