The most recent development in online commerce is social commerce. The leader of which is of course the worlds largest social media: Facebook. Facebook Commerce (or F-Commerce as it has become known) gives sellers the ability to sell their products directly from their Facebook Page. F-Commerce is one of the fastest growing subsets of social commerce and the Facebook shopping experience gives users the ability to view a product catalog, make a purchase, read reviews, and interact with their friends, all through a company Facebook page.
What are the benefits to YOU, running an eCommerce business?
- Increase online sales
- Measure social media return on investment
- Build brand awareness
What are the benefits for your customers?
- More convenient online shopping
- Ratings and reviews
- Discounts and coupons
So as you can see, diversifying into F-Commerce can both streamline your online selling, and increase your service offering to your customers and prospects.