Search Engines and Directories generate over 85% of Web traffic from users who are searching the Web for information and services. Website pages must be optimised to ensure that top search engines and directories can drive the greatest amount of traffic to your Website. Search Engine Marketing is not easy. Getting Page 1 ranking for the organic, paid for or Local Search results takes time, effort and patience - to find out why check this bulliant inforgraphic out first!
Search Engine Optimisation is a structured method used to improve the position of your Website pages in search results for your selected keywords or key phrases.
Search Engine Optimisation is critical to any successful Website. You need your Website to appear as high as possible on the organic search engine results for your selected keywords and key phrases.
Our Optimisation Service ensures that your Website pages gain the highest possible positioning for each search engine. Then, through our Search Engine Maintenance Plans, we maximise search engine registration through ongoing site monitoring, reporting and periodic re-optimisation if necessary.
Our ultimate goal is to bring the highest possible volumes of targeted traffic to your Website!
Our Optimisation Services include:
Key Phrase Analysis – market research to identify the best key phrases to use when optimising your site. A statistical analysis is performed around the number of searches conducted on the Internet for the required key phrases for your Website and the number of competing Websites/WebPages for those key phrases. We use this analysis to determine with you which key phrases will bring the most effective and targeted traffic to your Website.
Website and Content Analysis – a detailed analysis of all content will be optimised for key phrases, including editing of copy for keyword density, frequency and distribution. Meta tags, descriptions and Keywords are created for each optimised page and for the titles of adjacent pages. In addition your site will be reviewed for Website usability, call to action evaluation and the benefits of your Unique Selling Proposition.
Google Site Map production and "Spiderabilty" Testing - Site Maps are made available to the top Search Engines that drive more than 85% of all Search Engine traffic.
Directory Submissions - research and selection of the most appropriate categories for Directories is carried out and titles and descriptions for each Directory are created for submission.
Link Building Services - the number and quality of links to and from your Website is becoming increasingly critical in achieving high search rankings for Websites that have been optimised for search engines. Most of the major search engines now factor link popularity into their relevancy algorithms. As a result, increasing the number of links to your site will improve your Search Engine rankings. If there are no targeted links to your site, your search engine rankings will suffer. We use a methodical process of improving your Website’s link popularity and therefore your search engine rankings by:
- Identifying Linking Candidates – based upon the Website Analysis and market research, we identify link partner candidates for link building.
- Qualifying Linking Candidates – during this process we review each potential linking candidate site individually, checking their market relevance to your site.
- Writing Link Text – we will write Search Engine friendly link anchor text together with compelling relevant descriptive content.
Effective Search Engine Optimisation is a highly skilled and time consuming activity. For it to be successful it needs to be carried out by a specialist company.
Over time, Search Engine Optimisation is by far the most cost effective way of attracting visitors to your site.
To discuss a traffic (and profit!) generating SEO program for your website, contact your WSI eMarketing Consultant today on 01454 261111