Understand the theory behind PPC 

Getting the most out of your paid search advertising is no simple task. When it comes to PPC the learning is never ending and the difficulty curve is steep!

We've written this guide with a small business owner or someone else getting to grips with PPC but without expert knowledge in mind. Cutting through the jargon to give you actionable advice on improving your Paid Search advertising.

The breakdown inside

• Know your target audience
• Keywords
• Ad copy
• Testing
• Understand your budget
• Know your competitors
• Know your goal
• Content
• Integrate your PPC with existing SEO