Facebook Business Pages: The Essential Introduction

In today's marketplace if you're not using Social Media as a marketing tool for your business then you're really missing a trick. At it's most basic it's a completely free tool that allows you to interact with your customers in a way that your dedicated website just doesn't. As things get more complicated it becomes an incredibly powerful tool for segmenting and targeting your audience.

WSI-eMarketing have put together a guide to the basics of setting up and optimising a Facebook page for your business. Inside you'll find advice on:

• Setting up your page
• What to post
• How to post it 
• The various features unique to a Facebook Business Page
• Social Media Policy
• Tips to boost the value of your Facebook Page

Use this guide to make sure you're ticking all the boxes for a perfect Facebook Business Page.