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Blab is currently in Beta, however it is the brainchild of Michael Birch, founder of the Social Networking site Bebo. A predecessor to Facebook and Google+, Bebo had significant success in the era of MySpace but floundered and failed after Facebook and Twitter began to rise to prominence. 
 
Michael Birch sold Bebo for hundreds of millions of dollars before it's decline. He has now bought back into the business to totally revamp it with Blab. 
 
Find out more about this latest craze and what it could mean for your business. Click Here
 
How to improve online reputation and monitor online reviews?
 
When people are doing their research on the web to find a solution to their problem, or when they're looking for your services or products, you want to "look good". 
 
As 88% of people trust online comments, one way to do that is to build and manage a great online reputation. In an interview conducted by AGR Video Production, Rob Thomas explains the basics of how to improve online reputation and monitor online reviews.
 
 
Marketing For Startups & Small Businesses 
There is a lot of literature on the internet aimed at startups and small businesses. Even when you look beyond the guides promising you a way to earn thousands a month just by sitting at home there are still a lot of snake oil salesmen. The truth of the matter is there aren't any get rich quick schemes. Unless you're the 1 lucky business in 100,000 that has the perfect product, at the perfect time, in the perfect place, it's just not going to happen.
 
 
 
4 Ways You're Killing Your Business

 

I Only 50% of businesses make it past the 5 year mark. Many of those that do make it past the 5 year mark only manage to limp on, never reaching their full potential. There are hundreds of reasons businesses fail, a huge amount of them are outside of your control as a business owner or senior partner, That leaves a lot of them well within your power to affect.

 

Read more 

 
Google on the "Hot Seat"
 
You can now subscribe to the Blab with Jack Porter-Smith Blab. This is part of our growing with digital series. We look forward to seeing you there.
 
Subscribe Today   
 
  
We are now a certified HubSpot partner
Can You Outsmart The Competition With Mobile Messaging?

 
In this guide, we provide you with 10 smart mobile marketing ideas that will help you acquire and retain more customers than ever using SMS.
 
Download Today
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The Dos and Don'ts of SMS Marketing
 
Mobile marketing is transforming the way businesses communicate. We know that mobile messaging is the best tool to use to reach the masses with offers, alerts and promotions within seconds and a great way to engage with customers. 
 
But it's important to understand how messaging continues to out-perform other channels, yet can also be used to complement and support the overall marketing strategy of any business. 
 
 
11 Questions To Ask When Hiring A Marketing Agency
 
Hiring a Marketing Agency can be a big step for a lot of Small to Medium businesses. A Marketing Agency can be a key part of your growth strategy, but you have to hire the right one. Trust is key to the relationship. If you can't trust the agency with your brand then you're wasting your money hiring them. 
 
 
4 Reasons Why SMS Marketing is a Great Way to Engage with Customers  
Engaging with consumers in an increasingly saturated marketing landscape is a huge challenge. However, marketers have a new trump card in their arsenal - the mobile phone has proved to be a revelation when it comes to successful marketing campaigns.
 
 
 
How To Use Blab For Marketing

 

wrote an article two weeks ago introducing the new social media platform Blab. In this blog I'm going to talk about exactly what it is that makes Blab such a powerful tool for marketing in 2015. 

 

A study conducted last year found that 84% of Millenials (18-32) don't trust advertisements and that for the majority of them, friends or review sites were the go to place to find a trusted reccomendation. 88% of Millenials get at least a portion of their news from Social Media.

 

Read more 

Can You Outsmart The Competition With Mobile Messaging?

 
In this guide, we provide you with 10 smart mobile marketing ideas that will help you acquire and retain more customers than ever using SMS. 
 
Download Today 
 
We are now a certified HubSpot partner 
Quick Links  
 
 
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 01454 261111 
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Why Should I Geotarget Ads?
 
Geotargeting is a great way to get the most out of your PPC budget. Many businesses have to make some consideration to location for the service or product they provide. If this is the case then advertising their product to everyone, everywhere is a waste of resources. So what is Geotargetting? 
 
 
The Future of Mobile - 2015 and Beyond  
The Future of Mobile
A development as big as Wifi, now you can order a pizza, check your emails and browse Facebook in the middle of a park. Then you can follow an interactive map on your phone to guide you to a shop where you can pay with your Smartphone or Smartwatch. Every website should be mobile responsive, able to fit a watch screen or a 65-inch TV! 
 
 
 
What Is The LinkedIn Social Selling Index?
 
 Social Selling Index
The LinkedIn Social Selling Index has been around for a while but this week it has become a tool available for everyone to use. Social Selling is becoming something everyone is talking about, changing from a new technique to one accepted as highly powerful by the people who know in Sales. The Social Selling Index (SSI) gives users a score out of 100 based on 4 categories. 
 
 
Lots of Clicks But No Conversions?

 

Lots of Clicks But No Conversions?

You've identified your keywords, you've got some killer ads and the clicks are coming thick and fast. But you're not seeing the sales increase you expected. Every click is costing you money but no-one seems to be converting. Why?

 

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Scan your Competitors' Paid Search activities and see how you compare 
Apply Now
Just provide us with the website details of the 3 businesses that you think are your main competitors and we will do the rest. 
Apply Now 
 
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Catch up on this Year's UK WSI Digital Summit
 
If you missed this year's WSI Digital Summit, which was held in Gloucestershire. Then don't worry we have you covered, check out our blog to find out what Bing, Google, Hubspot and many more had to say. 
 
 
Mistakes to Avoid on LinkedIn 

LinkedIn is the top social media platform for people in business and it's a great tool for making connections. It's also great for identifying your prospective customers and clients and those who are likely to influence them, and so can be a great sales tool too. BUT there's a right way and wrong way to use it. .

Here are some of the most common mistakes we see. Avoid them, and you're on your way to successfully using LinkedIn for business.
 
 
 
How to stand out in a crowded marketing space
 

With so many established and up-and-coming businesses vying for attention, it may feel as though your company is getting lost in the crowd. If so, you may feel tempted to 'outshout' the competition using quirky and even controversial marketing techniques.
 
 
5 Key Components to Improve Customer Acquisition

 

Today's online marketplace is extremely over-crowded and building a loyal customer base isn't easy. The key to mastering customer acquisition online is to have an effective digital marketing strategy and plan - something many companies still don't have.

 

Read more 

Want to Book a Speaker?
Book a speaker
The WSI Speakers Bureau provides you with industry-leading experts to speak and educate on the power of digital marketing for businesses.

Presentation topics ranges from a broad overview of what digital marketing can accomplish for any brand, from prospecting to nurturing leads and driving sales.
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Your update on what's happening in the world of Digital Marketing

 
Improving Targeted Lead Generation

 

Your marketing budget and the effectiveness of your sales pipeline are directly affected by your ability to generate good quality leads. When it comes to lead generation you need to capture those leads and turn them into loyal customers to get the best return on your investment of both time and money. Here are four tips for online advertising to help you do just that.

 

1. Pay Per Click and AdWords Advertising

Pay Per Click (PPC) advertising allows you to choose specific search phrases that will generate your Ad. It's a great way of targeting customers. In addition, using Google Adwords allows you to display your Ads on the sites visited and used by your target audience.

 
 
Tips for getting Sales and Marketing to work more closely
 

Sales and Marketing functions need to work extremely closely if leads are to be found and converted into paying clients or customers. Many companies will have a sales strategy as well as a marketing strategy, but they cannot be written individually as they are interdependent. A marketing strategy has to consider the business' sales goals and objectives to craft campaigns. The sales strategy has to factor in marketing projects and campaigns that could impact on activities. And of course, both have to reflect the overall business strategy.

The line between the functions is now so blurred that some companies have given up having separate departments and now have just one joint Sales and Marketing department. Yes, people may have different roles within that department, but there is a distinct cross over.
 
 
 
Click Here to Find out more
Digital Insider Podcast Series
Welcome to WSI's Digital Insider Podcast Series, where each episode we'll be interviewing a marketing expert and top influencer in the digital marketing space to help you stay up-to-date on the latest trends and tactics.

The host of the series is Lyana San Pedro - a member of WSI's corporate head office team in Toronto, Canada, and avid Blue Jays fan and Pinterest junkie.

 

 

Click for more details

 
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Nominate Someone To Spend The Day As The Bristol Rugby Club Mascot 

 

A BIG thank you to all those who attended the launch of the Bristol Rugby Business Network on Wednesday 6th November.

It was a great turn out with nearly 100 rugby players and business owners alike in attendance.

And of course, thank you to Mercedes- Benz Bristol too who hosted the event- those cars were very well positioned!

Read more

5 Key Phrases And Definitions You Need To Know To Understand Analytics

 The key to a successful strategy is measuring and managing the results of your campaign.

Analytics are no longer just your website- it's on your emails, on your display campaigns and on your social media accounts.

Big brands are hungry for data, in fact they are so data driven that some would even go as far as paying out $200m to buy a social media analysis company.

Read more   
5 Reasons Why Your Website Is Still Important

The way people access the internet has changed considerably over the last few years - access to the internet using a mobile phone more than doubled between 2010 and 2013, from 24% to 53%.

With all the interaction happening through the different lines of communication channels, you may begin to question: why have a website at all?

5 Reasons Why Your Website Is Still Important
5 Reasons Why Your Website Is Still Important

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5 Ways LinkedIn Can Help Your Business

As a professional of any business, having a page to showcase your work experience is vital to increasing your business exposure.

LinkedIn is the world's largest social networking site for professionals with 250 million members in over 200 countries.

Since the site launched in 2003, the way users have viewed the pages (personal and company) has changed considerably - 63% more pages were viewed on mobile and desktop versions in the first quarter of 2013 than during the same quarter in 2012.

So, just how can LinkedIn help your business? 

Read more

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Happy New Year
from the WSI eMarketing team
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WSI-eMarketing & WSI Wales & West Regional Office
Mulberry House, Uley Road, Dursley, 
Gloucestershire, GL11 4AA

01453 542761