The Competitive Landscape For Most Businesses Is Getting Tougher All The Time So It Is Vital That You Stand Out In Your Market & Are Getting The Best Possible Return On Your Investment In Marketing.
Being able to effectively market your products or services in crucial for generating sales in your business. Branding plays a part of that. A strong brand that connects with your target market makes marketing easier as people will already know your business, its personality, and the promise it makes to customers — all based on the positive set of impressions you’ve made and they’ve stored in their minds.
Equally, marketing should be viewed as an investment. Like any other investment, you need to track and measure the results frequently. The aim here is to be able to identify what’s working and what’s not and do more of what’s working and stop doing what isn’t. The stronger your business is at this, the more profitable it will be.
The Brand & Marketing Impact Indicator will help you gauge how effective you are across seven key areas that are important for making an impact in your marketplace.