Originally, press releases were used to inform the TV and print media about new information or products. But the days of the standard, market-spun press release are pretty much over. Whilst words still certainly have their part to play, the landscape has most certainly shifted to the point where simple marketing rhetoric won't cut it any longer.
Online marketing is changing the way we think and like it or not Search Engine Optimisation (SEO) is playing a bigger role than ever. The traditional press release now has to work that little bit harder to keep up.
Getting Press Releases Working For You
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With rapid developments in the way people both perceive and use the internet over the last few years, debate has grown over the use of traditional websites and their place in what has arguably become the age of social media.
There is little doubt that having an online (web) presence is vital to the long-term survival of any business. Government statistics last year estimated that around 70% of all UK households have access to the internet. This means the internet represents a portal to a potential 40+ million customers in the UK alone (discounting businesses and users outside the home).
Is a Social Media Presence Enough?
Much has been made of the role of social media and its associated platforms in the growth of online marketing . With so many mobile companies now offering unlimited internet access as standard however, mobile marketing is rapidly becoming a growth market all of its own.
A recent report from the EIAA (European Interactive Advertising Association) shows that 48% of internet users now have access to the web via mobile, with usage averaging at around 1hr per day. When you consider that 30% of web users in Europe say the internet allows them to follow brands more (interactive content etc.) it makes for a compelling case.
Mobile Marketing – A Growth Market
There is little doubt that the age of social media is well and truly upon us. You will be hard-pressed to visit a website today without spotting a Twitter feed or Facebook page link. It's hardly surprising then that some of the internet's key players are trying to get in on the act.
Arguably Facebook's most savvy move to date was in acquiring the now defunct FriendFeed and using it to develop its own status update service. With Twitter's increasingly popular stake in the social feed game, this was no doubt part of a wider strategy to ensure the platform's evolution.
The trends are clear, surfers love nothing more than to tell their friends and family what they're up to – whether through updates, photos or both. Now it's Google's turn with Google Buzz.
What is Google Buzz?
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