WSI’s Internet Marketing & Communications Plan Process is designed to help you establish a balanced approach to achieving your business goals. We help you focus your time and resources on those sales and marketing activities which deliver significant 'Return on Investment' (ROI). The output is a fully integrated plan that can be carried out internally or outsourced bringing together those component parts of your online and offline marketing efforts that deliver results.
Once we understand your business, we can show you the most effective methods to create or maximise your online business strategy. One of the most important components is your competitor analysis. With WSI’s Webscan we can quickly and easily identify how your website competes against your competitors.
Your plan will include:
- A comprehensive competitor analysis highlighting your major online competitors and including all supporting organic and PPC information to provide an instant competitive advantage.
- Social Media Strategic Planning- For SMEs we regularly run 1/2 day workshops to help establish which (if any) social technology best fits your outline business goals and objectives and work out how best to implement these for maximum benefit. For larger business, we run one or two day strategic planning workshops for boards of directors encompassing Social Media Technologies and all the below too, if required as a means of updating knowledge to enable appropriate and focused decision making with regard to the final Marcomms plan.
- Search Engine optimisation – We will design and propose a long term Organic Search Strategy that will get/keep your site at the top of search engines by indexing and targeting ‘best performing’ key words as used by competitor sites.
- Google Adwords – We will develop keyword specific landing page(s) for targeted Pay-Per-Click (PPC) campaigns, designed to convert visitors into customers.
- A blueprint that directs visitors deep into a content rich site, focusing on the benefits of your services that will enhance your company Image online to increase organic web traffic and improve search rankings.
- A persuasive architecture for your website to improve visitor conversion.
- Measures to Improve marketing ROI – both online and offline: We will create a custom Google analytics dashboard to measure and refine campaigns to monitor performance of marketing efforts.
- Ongoing account management input and we will make appropriate strategic recommendations that will continue to improve the website’s ability to market your products and services.
- An email marketing strategy that retains existing clients and prospects: Use email marketing to stay in touch with new and existing clients. Increase the value proposition by providing personalised useful information about your services etc.
- A Link building strategy for all micro sites & your website.
- A full online marketing spreadsheet and budget for the year or use of a full service software package (Marketing Suite). This has built in 'task & activities' to assist your planning and implementation process between your internal staff and external providers (if appropriate).